Sustainable consulting for lasting impact

Why long-term thinking should be at the heart of every business strategy.

Why long-term thinking should be at the heart of every business strategy.

Brand

2024

9 Months

Human Figure in Light and Shadow
Human Figure in Light and Shadow
Human Figure in Light and Shadow

Modernizing the brand presence

Pluto aimed to reposition itself as a modern, tech-forward financial firm. Their existing materials lacked coherence and failed to convey trust. Our goal was to design a brand system that balanced authority with approachability.

Building credibility through design

We developed a refined visual identity, updated tone of voice, and digital assets that reflected transparency and innovation. The new branding strengthened client confidence and improved engagement across touchpoints.

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